The System: $54M Generated For Past Clients 253% Avg Revenue Increase (Past System Results) 42–54% Open Rates on Dead Lists (Past Results) $313K in 60 Days (Past System Result) System Used By 8-Figure Entrepreneurs 17-Step Profit System The System: $54M Generated For Past Clients 253% Avg Revenue Increase (Past System Results) 42–54% Open Rates on Dead Lists (Past Results) $313K in 60 Days (Past System Result) System Used By 8-Figure Entrepreneurs 17-Step Profit System
For Coaches, Consultants & Service Providers

Turn Your Email List Into a Profit Machine

The proven 17-step system behind $54M in client revenue — now implemented in your business, done for you.

Book Your Free Strategy Call

* Must have an email list

$54M Generated by the System
53+ Businesses Scaled with It
253% Avg Revenue Increase
45+ Niches & Verticals Proven

Historical results produced by the 17-Step Email Profit Formula across past client businesses — the same system we implement in yours. Individual results vary.

The Problem

Email Marketing Has Changed.

Attention is scarce. Deliverability is brutal. Competition is sharp. If your emails don't combine the right strategy, copy, and tech — you're leaving serious money on the table every single month.

Traditional Email Marketers

  • Basic broadcast emails, nothing more
  • No deliverability management
  • Copy-paste sequences from a template
  • No visibility into what's working
  • ~$13K/month average from email

Full Stack Approach

  • Strategy + copy + tech — all of it
  • Deliverability dialed in from day one
  • Custom-built flows for your audience
  • Clear KPIs tracked every step
  • $313K in first 60 days (past result of this system)

The System

The 17-Step Email Profit Formula

Battle-tested across $54M in client revenue and 53+ businesses. Now implemented in yours.

01

Offer Refinement & Strategy

We audit your entire backend — offer, funnel, and list health — before writing a single email. Strategy first, always.

02

Deliverability & Technical Setup

Most email marketers ignore this. We don't. Your emails hit inboxes, not spam folders — because revenue depends on it.

03

Flows, Automations & Sequences

Welcome sequences, ascension flows, cart abandonment, post-purchase — every touchpoint optimized to move people toward the sale.

04

Direct Response Broadcast Campaigns

High-converting email campaigns written and sent consistently. Not generic blasts — targeted, voice-matched copy that sells.

05

List Reactivation

Dead list? Leads gone cold for 1–4 years? We have a proprietary re-engagement method that recovers 6–30% of "lost" subscribers.

What We Do For You

Everything Your Email Backend Needs

✉️

Email Marketing

Full done-for-you management. Strategy, copy, sends, optimization — all handled, all tracked.

✍️

Copywriting

Direct response copy trained under one of the most results-driven email strategists in the industry.

🗺️

Strategy & Customer Journey

We map every stage of your subscriber's journey and engineer the path from lead to loyal buyer.

⚙️

Funnel & Automation

Flows that run 24/7 — nurture, upsell, and re-engage automatically while you focus on your business.

Results from the System

Numbers That Speak

These results come from the exact system deployed for your business.

$313K / Month

"Up from $13K/month — achieved in the first 60 days using the 17-step system."

Coaching Client — Info Products
$1.2M in 12 Hours

"A single email sequence written with this system generated $1.2M in one day for a 9-figure brand."

9-Figure Self-Development Brand
54% Open Rate

"Dead leads, 2–3 years old, reactivated to 42–54% open rates using our proprietary re-engagement method."

Re-Engagement Campaign
253% Revenue Lift

"Average revenue increase for 9-figure clients using the full 17-step formula."

System Average — Verified

Results reflect outcomes from the system Joey was trained on and implements. Individual results vary.

Who You're Working With

Joey Nichols

Meet Joey Nichols

Joey is a full-stack email marketer trained directly under one of the most recognized names in high-ROI email strategy — the architect of the 17-Step Profit Formula that has driven over $54M in revenue for coaches, consultants, and service providers.

What you get isn't a generalist freelancer pulling from a template. You get someone who has trained hands-on in the exact system that produced $313K months, $1.2M single-day campaigns, and 253% average revenue lifts for 9-figure clients.

Joey handles email marketing, copywriting, strategy, and funnel automation — so your backend runs like it was built by the people who wrote the playbook on it.

Trained on the 17-Step Email Profit Formula — $54M in proven results
Full-stack: strategy, copy, tech, and deliverability
Direct access to Joey — no VAs, no handoffs
Custom-built for your business, not copy-pasted from a template
Works with Klaviyo, ActiveCampaign, ConvertKit, Keap & more

Ready to Start?

Your List Should Be Printing Money

Book a free call and we'll audit your email account, funnel, and backend live on the call — no pitch, just clarity on where you're leaving money.

Book Your Free Strategy Call

* Must have an email list

Questions

Common FAQs

How quickly can I expect results?

Most clients start seeing wins within 30 days — improved open rates, better deliverability, or revenue from relaunched campaigns. By day 60, the full system is running and we're optimizing what's working.

How much time will this take from me?

Very little. We need access to your ESP and a strategy call to kick off — then we handle everything. You can review copy before it goes live, but nothing requires your time to execute.

What if my list is old or hasn't been mailed in a while?

That's actually a common starting point. We use a proprietary re-engagement method that recovers 6–30% of leads up to 4 years old — leads most marketers would write off completely.

What platforms do you work with?

Klaviyo, ActiveCampaign, ConvertKit, Mailchimp, Keap, HubSpot, Ontraport, Maropost, and more. If you're on it, we can work with it.

Do you work with niches you haven't seen before?

Yes. Great email marketing isn't niche-dependent — it's audience-dependent. Whether you sell coaching, SaaS, courses, ecommerce, or services, the core principles apply and the system works.

Do you offer a guarantee?

No one ethical guarantees revenue. What we do guarantee: world-class execution, full transparency, and KPIs that make it crystal clear what your email list is producing — every step of the way.

Let's Go

Book Your Free Call
With Joey Today

We'll audit your email setup live, identify exactly where you're losing revenue, and show you how the system turns it around.

Book Your Free Strategy Call →

* Must have an email list currently